The founder of Creative Orchestra, Chris Arnold, is speaking at Colorado State University on “Flipped Thinking” as a part of the College of Health and Human Sciences’ Mary Scott Lecture Series. Creative Orchestra is a marketing and advertising firm located in London, United Kingdom.
The lecture is sponsored by CSU’s Nancy Richardson Design Center and will take place Tuesday, Nov. 12, from 4 to 5 p.m. in the RDC in the Design Exchange lobby space. Admission is free and open to the campus and wider community.
‘Flipped thinking’ approach
Arnold describes himself as a “dyslexic entrepreneur.” In the world of marketing and advertising, he promotes his employers to know the positive strengths and abilities that dyslexic individuals can bring. Some of Arnold’s clients for his marketing agency include IKEA, Starbucks, Guinness and The Huffington Post.
The talk will discuss Arnold’s flipped thinking approach in the world of advertising and brand marketing. Receiving attention for his firm running a job advert stating “only dyslexics need apply,” Arnold and his firm promote the unique and creativity aspects of dyslexia. Arnold’s recently published book FLIP talks about the approach in strategic thinking to help organizations challenge conventional thinking and adapt to a disruptive world. Arnold will also conduct workshops with students in the design thinking certificate program to demonstrate his unthinking methods.
Nancy Richardson Design Center
The Nancy Richardson Design Center is located on the Colorado State University campus at 522 W. Lake St. For information on parking on campus for the lecture, see the RDC info on College of Health and Human Sciences website.
For more information on the Chris Arnold lecture, please contact Laura Malinin, director of the RDC, at laura.malinin@colostate.edu.
About the Mary Scott Lecture Series
The Mary Scott Lecture Series at CSU is made possible by a charitable trust endowed by Mary E. Scott to the College of Health and Human Sciences upon her death in 1984. Throughout her career as a social worker and YMCA administrator, Scott was committed to advancing the lives of individuals and families. She served on CSU’s governing board from 1961 to 1968, and was presented with the honorary degree Doctor of Humane Letters in 1973.
The Nancy Richardson Design Center is part of CSU’s College of Health and Human Sciences.
